Advanced SEO Keyword Research

What you'll learn

Use creative techniques to discover and target high-value keywords

Let's indulge

SEO keyword research course introduction and a WARM WELCOME

SEO keyword research course introduction, welcome, and how this course is unique

01:59
Long-tail vs. short-tail keywords

08:19
Finding many long-tail keywords and making them profitable

05:50

Let’s get started

Using the Google keyword tool

SEO keyword checklists to follow

Keyword research with SEMRush

Case studies of keyword research for real companies

You taking action and collecting the keywords

Webmaster tools to check search performance and crawling & indexing status

Google Analytics

SEO keyword research exercises

Tools for SEO keyword research

Different way of looking at things for a moment

What you'll learn

Let's indulge

SEO keyword research course introduction and a WARM WELCOME

SEO keyword research course introduction, welcome, and how this course is unique

Long-tail vs. short-tail keywords

Finding many long-tail keywords and making them profitable

Let’s get started

Example for web pages

Page for each section of a web page

Cornerstone content

Voice SEO – latest trend in SEO and how it impacts keyword research

Building long-term keyword authority in your niche keywords

Using the Google keyword tool

Google keyword tool introduction

How to find more keywords for more traffic & keywords that are easier to rank

Exercise I did to get more keyword ideas that keyword tools were not giving me

Exercise two: Thinking in keywords

Another fascinating keyword tool

Two additional keyword tools, especially for non-Google search

SEO keyword checklists to follow

Checklist of 13 items for how to get keywords

Keyword density checker tool

Checklist for non-home pages

Keyword research with SEMRush

Introduction to the SEMRush keyword tool

Organic difficulty metric: SEMRush keyword research vs. Google Keyword tool

Competitor keyword spying

On page audit and on page suggestions including keywords

Case studies of keyword research for real companies

Case study: Pop IT Solutions

Dentist office keyword research example

Disability answers website overview

You taking action and collecting the keywords

Creating a full list of keywords to rank for and tracking them

Webmaster tools to check search performance and crawling & indexing status

Setting up your Google Search Console, formerly known as the Webmaster Tools

Creating your sitemap.xml for SEO

Submitting new URLs and checking for page status and indexing for SEO

Where your pages are ranking and page/query performance

User experience section of Google Search Console

User experience section of Google Search Console

Google Core Web Vitals for SEO

Google Analytics

Setting up Google Analytics 4

How To Connect GA4 To Your Website Data Stream

Demo of Google Analytics 4 for a Google website and custom reports

How to use the Google Search Console and Google Analytics together

SEO keyword research exercises

Exercise question for practicing keyword research

Exercise question for practicing keyword research

Practical application of keywords from scratch – exercise

Keyword research exercise (music website) – answer one

Keyword research exercise (music website) – answer two

Tools for SEO keyword research

SEO KeywordOptimizer tool for on-page text optimization

SEOQuake

Different way of looking at things for a moment

Ranking factor myths from Google staff